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Study

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Posting personal Information online? Beware if you overshare!

A new Microsoft study shows that before posting personal information online, more than half of U.S. teens and parents don’t truly consider the potential consequences of their actions.  Teens recognize the importance of limiting what they share online, yet they still reveal more personal data than their parents.  Six in 10 teens also say they have so-called “friends” in their social networks whom they’ve never met in person.

Chances are you already have a “digital reputation,” and you may not even know it.  On the Internet, we create an image of ourselves through the information we share in blogs, comments, tweets, photos, videos, and the like. Others add their opinions – both good and bad – and contribute to our online reputations.  Anyone can find this information and make judgments.  Accordingly, everyone needs to be cognizant of what they’re posting online, and how that aggregated information can tell one’s personal story and shape their digital impression.

A recent Microsoft survey  found that 79 percent of hiring managers and job recruiters in the U.S. said they routinely review online reputational information when considering job applicants.   All of sudden, that photo of you partying hardy or playing a practical joke on a friend may not be so funny after all even if you consider them your private matter. College admissions officers are also looking into social networks. As college board vice president James Montoya points out, the people who evaluate applications at most schools are “often under 30 years old and often Facebook users themselves.” Of course they will check out your online reputation. Should a partying foto matter? I agree – no it shouldn’t. Can it make the tipping point in deciding for or against an applicant? Yes it very well can. As the Microsoft study shows – 70% of employers have turned down job applicants because they didn’t like what they found online.

Managing one’s online behavior and reputation is a key component of being a good digital citizen. Digital citizenship is usually defined as “the norms of behavior with regard to technology use.”  But digital citizenship is more than just teaching social norms – it’s a way to prepare young people for life in a technology-rich society. Digital citizenship empowers young people and helps them develop a sense of ownership and personal responsibility – in order to make appropriate, ethical decisions in the online world.

In an effort to create a culture of “good digital citizens,” Microsoft is committed to helping youth, teens, parents and caregivers think about their online reputations.  Today we are releasing a new whitepaper titled Fostering Digital Citizenship and a Teen Reputation Guide.  The guide notes a series of tips, including …

  • Tip 1 If you wouldn’t wear it, Don’t share it!
  • Tip 2 Don’t use technology as a weapon. Really angry? Walk away from the keyboard – hands off your smartphone.
  • Tip 3 Know what the Internet is telling people about you. Regularly search yourself online.
  • Tip 4 Create strong passwords, change them often, and don’t share them with friends.

We make a host of digital citizenship resources available at our Safety & Security Center.  In addition to our research, reputation guide and whitepaper we’ve recently created three infographics, depicting how teens spend their time online, as well as an “at school” Internet safety tip card. Check them out or contact me if you are interested in learning more.

Rather than relying solely on protective measures, an approach to online safety that includes digital citizenship will help young people interact more safely in the online world. Teaching them about digital literacy, and digital ethics and etiquette is an important part of successfully navigating today’s online and offline world. It can make the difference between getting into the university they want and getting the job they applied for.

New prime cybercrime target – small and medium businesses (KMU)

“Der Bund” – a Swiss newspaper has an article about a Verizon study that should be published today. The study analyzed 1700 cases of data/identity theft and came to the conclusion that small and medium businesses are the new prime target for cybercrime. That lead me to think about how to change this and one solution – and in my view the most sustainable one – is to delegate the defense of your digital information to a professional organization. Too expensive you think? On the contrary – my guess would be that IT cost will actually be (much) lower than running systems yourself and it will even have a positive impact on the environment. How? The answer to this is to move your IT to the cloud.

The cloud to improve security – but…  Yes – this then leads to the question that I am probably asked most in my job. How is security and privacy is in the cloud? There are lengthy answers for that but for many organizations the answer can be quite simple. How is your security today and is it better or worse if a professional enterprise takes care of it? While cases for identiy and data theft are abundent – have you ever heard that (for example) Microsoft’s system have been breached? Looking behind the scenes (perks of my job) I see huge efforts going into security that someone that focuses on running a business and uses IT to enable it has probably not the resources to do. That is the difference. For Microsoft running IT services is the core business process while for a customer IT is (most of the time) a supporting process and therefore resources are allocated different.

With that – the newspaper article coincides with Microsoft’s announcement of the public beta for Office365. With this you can sign up and test the mail/calendar/online Office/collaboration etc with a guaranteed uptime of 99.9%. It comes in an edition for small and medium businesses and one for large enterprises. Why not see for yourself?

Future of Productivity – Or is it Today?

You might have seen one of the Productivity Vision of the Future videos before but they have always been studies. Microsoft asked now Infusion to recreate the demo and video with technologies currently available to showcase what can be done today from what was envisioned five years ago. The environment chosen was “the new banking experience” with “BNP PARISBAS” bank. The video was presented at the Innovation Symposium in Paris and was very well received. It is interesting – and fascinating – what today’s technology enables. Technology studies always seem so far away and then suddenly we see things happening much faster than we thought. My phone today has more computing power in my hand than NASA had in their Apollo rockets to land a man on the moon. So the girl in the movie will probably look at the video a few years from now and ask “was there ever anything else?”. The prerogative of our digital native generation.

 

 

About the Author

Reto is partner at PwC Switzerland. He is leading the Cybersecurity practice and is member of PwC Digital Services leadership Team. He has over 15 years work experience in an information security and risk focused IT environment. Prior to working at PwC he was Microsoft's Chief Security Officer for Western Europe and also has work experience as group CIO, Chief Risk Officer, Technical Director and Program Manager.

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